XM Radio
XM Radio
Project Overview
These designs were created for a 2-page spread magazine advertisement. Vibrant colors and conceptual photography were used to create a stunning design full of emotion and energy. Strategically titling the campaign "Who Are YOU Today?", we were able to demonstrate the connection between music and personality by creating a "personal" experience with the product. Inside the actual XM device, the titles of the songs playing are also thematic to the campaign. The total of 3 pieces were titled:
1. "Metal Head" - playing "Stairway to Heaven", by Led Zepplin
2. "Jazzy" - playing "Sophisticated Lady", by Duke Ellington
3. "Country Girl" - playing "Remember When", by Alan Jackson
Services Provided
- 2 Page Spread Ad
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