Frequently Asked Questions

A well-designed logo is the true cornerstone for the strength in all advertising and marketing campaigns. A logo is a vital tool used to identify your service or product with your consumer base and target audience. It embodies the ideals and integrity of your company, while distinguishing your business from your competition. And let's face it. Your company can only be as successful as your best competition. Providing a better service or product is only half-the-battle in demanding the attention and recognition of your target audience. Establishing a system for credibility and recognition is essential to the promotion of your product or service. A logo serves as the framework for whichever system you choose to advertise or market your business.

If you have a current logo that you'd like us to review, we'll be more than happy to provide our insight into the consideration for a redesign. We will list the strengths and weaknesses of your current identity, and provide several suggestions for improvement. Based on our unique process, we will use extensive market research to identify trends in color association, iconography, typography, layout, and other areas that will help to strengthen the efficiency of branding with your identity.

A website is a permanent marketing tool for your company available 24-7, and accessible worldwide. Although you may spend more on an efficient website now, it will save you money over time in comparison to print and broadcast advertising. Your website is essentially creating your physical presence in a virtual environment. It is your store, warehouse, office, or studio and is there to welcome new business all hours of the day. Why pay thousands per month to rent an office, when you can pay one nominal fee and a small monthly charge to keep your store open forever? Let a website and a basic identity be the ground floor from which you build your enterprise.

Once we have completed optimization of your site, and it has been submitted to the top Search Engines, it may take several weeks, or even months to actually spider and list your web site in their directory. How quickly your site gets listed relies upon the update schedule of each submitted search engine. The ability to spider and list your site in top search engines relies solely on proper Search Engine Optimization.

Search Engine Optimization is a tactic used to place your site at the top of search engine results. There are two different approaches to consider for optimization in search engine marketing. Organic optimization prepares your site to be displayed at the top of a search engine based on over 300+ different variables. Sponsored links, such as Google AdWords, are a secondary approach that guarantees exposure reliant upon a designated budget.

Both methods for producing relevant search engine traffic utilize similar techniques specific to your website. However, the execution and delivery of the optimization of your website depends on your personal investment into your company's marketing and advertising efforts.

A few of the variables we consider in SEO are:

• Competition Analysis
• Keyword Strategy
• Meta and Alt Info Optimization
• Link Building
• Traffic Tracking and Analytics
• Search Engine Submission

There are several different areas and items of a website that can be optimized for an overall better user experience. A good web developer will attempt to maintain a balanced relationship between these elements, while considering the integrity of the site design and the site objectives.

Accessibility, usability and search engine optimization are all things that should be considered in the optimization of your website.

Accessibility:

• Portable Devices
• Languages
• Visually Impaired

Usability:

• Organization of Information
• Logical Navigation
• Cross-Browser Consistency
• Software Compatibility
• Dial-up vs. Cable/Broadband

Search Engine Optimization:

• Competition Analysis
• Keyword Strategy
• Meta and Alt Info Optimization
• Link Building
• Traffic Tracking and Analytics
• Search Engine Submission

Success on the internet is based around several variables. The more people that come to your site, the higher the amount of leads you will generate. The easier the site is to use, understand, and retain information, the higher the close rate of your generated leads will be. Visibility and user/client satisfaction is of the utmost importance in order to secure relevant business from your website, and will directly result in more products sold or services required. It's that simple.

Without consideration to these variables, your current website (if applicable) may not be working as you had intended, or as efficiently as it could. If visibility and accessibility issues are not properly accounted for, you will have a lower close-rate per lead generated. Our SEO specialists will analyze your entire site and make sure that there are no issues concerning any of the essential variables for optimization.

Let us drive relevant traffic to your site, increase visibility and accessibility, and create more business for your company.

Optimizing your website for download speed is essential for the end-user experience. It is a process where the components of your site are optimized so that they download quickly and display the information that will secures the attention of your site's visitors.

A good rule for optimization is to have all relevant information displayed on-screen within eight seconds of coming to your site. Statistics show that you begin losing ten percent of your traffic for every second over that amount that it takes for your page to display. The best results for optimization in general are obtained from the start of a website project. However, if you have a current site that needs optimization, we suggest being open to the possibility of a structure redesign.

The goal of any website is to be as readily available to anyone regardless of their demographic or disabilities. There are certain devices and technologies available for the disabled, such as screen readers and Braille display that are dependent upon proper optimization of your website. Without consideration to these factors, you will essentially eliminate the possibility of expanding your target audience to these people.

The term usability refers to the user experience when interacting with your website. Making your site as clear and easy to understand and navigate is crucial for a positive experience. Preparing content that is well organized and navigable in a logical manner is only part of the full consideration we give to the end user. Other variables such as Cross-Browser Consistency and Software Compatibility may come into play.

Our websites are design and developed to function seamlessly regardless of what browser or browser version you are using. Whatever software or technologies that we may implement into your site will be done tastefully with consideration to the demands of your target audience. Being prepared for the unique demands of the end user is coined "contingency design". Together, proper presentation of usability and contingency design will result in a satisfied (and thereby more likely to do business with your company) end-user.

Web hosting is essential to establish your presence on the internet. Hosting usually requires a monthly fee that essentially "rents" your plot on the internet. We have several solutions for web hosting that we can provide your business.

The specific web site address that you choose and register with Network Solutions is your domain name. If web hosting is your plot of land, and your website the real estate, your domain name is the address. Since the internet is a virtual environment, your site cannot be accessed without directions on how to get there. Our domain name is graphics.ms.

The term URL refers to Universal Resource Locator". This is the address you type in your browser address bar to access or visit a website. For example, our domain name is graphics.ms, but the URL you would type in to visit our site would be "http://www.graphics.ms".

Not necessarily, but we do suggest it. Many companies come to us with their hosting and domain name already purchased, with no understanding of the content they wish to present within their site. Utilizing our hosting options will give us better access to provide updates and maintenance to your site, while providing full consideration to your specific content and accessibility requirements. Luckily, we can easily transfer your existing content to our hosting plans if needed.

Paypal, Cashiers Check, and Money Orders.

Graphic Design is the art of visual communication and presentation. It combines the creativity of fine art with the concepts of marketing and advertising to create effective communication materials. Quality graphic design considers all of the essential elements that will contribute to a professional representation of your product or services.