Social Network Statistics 2011
Facebook:
- Average user has 130 friends on the site (KB)
- Average user sends 8 friend requests per month (KB)
- Average user spends an average 15 hours and 33 minutes on Facebook per month (KB)
- Average user visits the site 40 times per month (KB)
- Average user spends an 23 minutes (23:20 to be precise) on each visit (KB)
- Average user is connected to 80 community pages, groups and events (KB)
- Average user creates 90 pieces of content each month (KB)
- 200 million people access Facebook via a mobile device each day (KB)
- More than 30 billion pieces of content are shared each day (KB)
- Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users (KB)
- Facebook generates a staggering 770 billion page views per month (KB)
- Facebook has more than 500 million active users (KM)
- 50 percent of @facebook active users log on in any given day (KM)
- Each day, 55 million status updates are made on Facebook (KM)
- Each day, 35 million people update their status on Facebook (KM)
- More than 150 million active users currently access @facebook through their mobile device (KM)
- Global Audience of 656,870,980 people (CFB)
- US Audience of 155,235,060 people, 23% of Global Audience (CFB)
- 8,695,560,138 Visits per month (QC)
- Gender: 55% Female, 45% Male (QC)
- Age (QC) 3-12: 4% 13-17: 22% 18-34: 42% 35-49: 20% 50+: 12%
- Ethnicity (QC) Caucasian: 75% African American: 13% Asian: 5% Hispanic: 6% Other: 1%
- Household Income (QC) $0-30k: 14% $30-60k: 24% $60-100k: 30% $100k+: 32%
- In the past year alone, the average number of tweets per day has nearly tripled from 50 million to 140 million. (HP)
- Tweets generally spike during a significant cultural event, and recent figures have been staggering. On March 11, the day of the Japan earthquake and tsunami, Twitter users exceeded the average daily tweets by 37 million--that's 177 million tweets in a single day. (HP)
- 572,000 new accounts were created on March 12. For the past month, the average daily sign-up rate has been 460,000 new accounts, and Twitter has also marked a 182% increase in the number of users tweeting from mobile devices in the past year. (HP)
- 1 week. The time it now takes for users to send a billion Tweets. (KM)
- 50 million. The average number of Tweets people sent per day, one year ago. (KM)
- 140 million. The average number of Tweets people sent per day, in the last month. (KM)
- 177 million. Tweets sent on March 11, 2011. (KM)
- 6,939. Current TPS record, set 4 seconds after midnight in Japan on New Year’s Day. (KM)
- 460,000. Average number of new Twitter accounts per day over the last month. (KM)
- 182%. Increase in number of mobile Twitter users over the past year. (KM)
- 31,017,254 Unique visitors over the past 6 months (CM)
- 59,471 websites refer traffic to Twitter (CM)
- 1,399,127,428 Average number of visits per month over the past 3 months (December through the end of February) (QC)
- Gender: 55% Female, 45% Male (QC)
- Age (QC) 3-12: 4% 13-17: 14% 18-34: 45% 35-49: 24% 50+: 14%
- Ethnicity (QC) Caucasian: 69% African American: 16% Asian: 3% Hispanic: 11% Other: 1%
- Household Income (QC) $0-30k: 17% $30-60k: 25% $60-100k: 28% $100k+: 30% Sources: (HP) Huffington Post (KM) Kiss Metrics - Twitter (KM) Kiss Metrics - Facebook (CM) Compete.com (QC) Quantcast - Twitter (QC) Quantcast - Facebook (CFB) Checkfacebook.com (KB) KenBurbary.com
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